Autumn For The Elephants is a project born from the union between Photography, Fashion and Animal Welfare, its mission is to raise awareness to the humanity about what is happening with the animals that inhabit our planet and the best way to get attention was to do it through fashion.
Climate change, invasion of their ecosystem, deforestation and poaching are the main causes of bringing one of the most emblematic species of our era on the brink of extinction, "The Elephants". The idea came by my inordinate love for the wildlife and the only way for a new fashion photographer like me to help was to embark myself with my friends on this photographic adventure, but getting the elephants was the hardest part of all so I decided to call all kinds of ecological instances where I could solve this dilemma. After some days I found the "International Elephant Foundation", they showed some interest after see my work and intentions and approached me to the caregivers of these beautiful female Elephants.
Without wasting more time me and my team created the idea from zero and then seek to get sponsors interested in the cause. The first sponsor to join was the New York gallery "These Fine Walls" as the official store of this project, which will donate part of the proceeds to the IEF.
Thereafter we proceeded to create the concept and do the styling, we get brands such as Salvatore Ferragamo, Chanel, Alexander McQueen among others go up to the ship. Also the L.A. showroom "CLD" joined too providing us with some of their jewelry designers to embellish the model.
At the same time the prestigious "Neiman Marcus San Diego" joined equally and donated pieces from the latest collection of Gucci for the photo shoot. In less than a week we realized that we had already achieved everything we wanted and even more.
Climate change, invasion of their ecosystem, deforestation and poaching are the main causes of bringing one of the most emblematic species of our era on the brink of extinction, "The Elephants". The idea came by my inordinate love for the wildlife and the only way for a new fashion photographer like me to help was to embark myself with my friends on this photographic adventure, but getting the elephants was the hardest part of all so I decided to call all kinds of ecological instances where I could solve this dilemma. After some days I found the "International Elephant Foundation", they showed some interest after see my work and intentions and approached me to the caregivers of these beautiful female Elephants.
Without wasting more time me and my team created the idea from zero and then seek to get sponsors interested in the cause. The first sponsor to join was the New York gallery "These Fine Walls" as the official store of this project, which will donate part of the proceeds to the IEF.
Thereafter we proceeded to create the concept and do the styling, we get brands such as Salvatore Ferragamo, Chanel, Alexander McQueen among others go up to the ship. Also the L.A. showroom "CLD" joined too providing us with some of their jewelry designers to embellish the model.
At the same time the prestigious "Neiman Marcus San Diego" joined equally and donated pieces from the latest collection of Gucci for the photo shoot. In less than a week we realized that we had already achieved everything we wanted and even more.
The casting for the model was short. I met Autumn Kendrick (Hollywood Model Management) through my friend the photographer Stefania Rosini, and from the first moment I saw her I knew she was the one.
Undoubtedly one of the most magical experiences in the life of any person is to be next to these creatures full of magic, intelligence and love.
I hope you enjoy these pictures I have made dedicated to all of you and as a tribute in memory of one of the greatest photographers of all times, my hero "Richard Avedon". If you like this please do not forget to share and acquire one of the prints through the official store, only then we can help these beautiful mammals.
Do not forget to visit my official website www.jvdasberra.net and my Behance .
With love,
Jvdas
Undoubtedly one of the most magical experiences in the life of any person is to be next to these creatures full of magic, intelligence and love.
I hope you enjoy these pictures I have made dedicated to all of you and as a tribute in memory of one of the greatest photographers of all times, my hero "Richard Avedon". If you like this please do not forget to share and acquire one of the prints through the official store, only then we can help these beautiful mammals.
Do not forget to visit my official website www.jvdasberra.net and my Behance .
With love,
Jvdas
Credits: Photographer: Jvdas Berra, Creative Director: Susan Lafica, Stylist: Tyler McDaniel, Art & BTS: Stefania Rosini, Model: Autumn Kendrick @ Hollywood Model Management, Make Up: Chanel Bohn, Hair: Kalia White, Stylist Assistant: Alexa Molinaro
Fashion: Gucci, Alexander McQueen, Salvatore Ferragamo, Reem Acra, La Fiori Couture, Monique Lhuillier, Alice & Olivia, Jonathan Simkhai, John Paul Ataker, Kimberly McDonald, Galia Lahav, Fernando Alberto Atelier, Vintage Chanel, Christian Loubotin, Greymer, Elisabetta Franchi.
Gear Used:
-Nikon D810 DSLR Camera
-Nikon 70-200mm f/2.8 ED VR II Lens
-Nikon AF-S NIKKOR 24-70mm f/2.8E ED VR Lens
-Broncolor Move 1200 L Battery Power Pack with MobiLED Flash Head
-Broncolor Softbox 60 x 60 cm
-Huawei P9 (Powered by Leica)
-Adobe Creative Cloud Photography Plan
-iMac 27"